Build and alliance with your customers, and give them something to share and send.

They may even give you amazing video content to share and send if you tap into the right audience that feels the same passion around your brand as you do.

Photo by charlesdeluvio on Unsplash

Ever heard of that 80/20 rule? Well, 79% is pretty damn close — and I would highly recommend that if you plan on marketing your product; do not (for your own sake) sleep…